Combining programmatic with big data and machine learning, MADGIC ads a smart touch to Real Time Bidding and brings multiple benefits to its partners.
Thanks to its predictive mobile advertising technology, MADGIC generates the highest revenue for its supply partners and sends its demand partners the traffic that they need.
Monetizing mobile traffic is a challenge. The mobile advertising market is young, global, fast-growing, innovative… and very fragmented. In order to make the most out of their mobile audience, mobile application developers and mobile website publishers need to work with multiple demand partners. RTB ad exchanges are usually connected with over 100 demand partners.
MADGIC’s predictive programmatic technology provides higher revenue to supply partners than regular RTB and strongly reduces demand partners’ server costs.
How? BEFORE sending an ad request to a demand partner, MADGIC is able to predict IF this partner has demand for this impression, at what price, how long it will take to reply, the click-through rate and the conversion rate.
This allows MADGIC to send only the most useful ad requests and to display the most profitable ads.
As a mobile application developer, a website publisher or a mobile advertising professional, your top priority is to increase your mobile advertising revenue. You know that you need to work with many demand partners in order to maximize your fill rate and your revenue, but it is too time consuming.
MADGIC not only connects you to the best demand partners in one go, it also monitors their performances in real time in order to automatically display the most profitable ads in less than 0.1 seconds.
Most mobile publishers have a hard time monetizing their mobile traffic and are facing many challenges. You are not alone: the founders of MADGIC have faced all these issues since 2006 and built this platform in order to solve them.
Find below common mobile monetization challenges and your MADGIC benefits
No SDK, no exclusivity, volume or time commitment
Lack of visibility
Consolidated reporting in your time zone and currency
Low fill rate
100% fill rate, sourcing the best CPM, CPC, CPX campaigns from dozens of demand partners
Slow response time
100ms average response time
Invalid impressions or clicks
Discrepancy monitoring and optimization
Single monthly timely payment
MADGIC’s supply partners can define the maximum response time allowed for each ad request sent to MADGIC. They can either get ads much faster than with traditional RTB, or on the contrary they can use more time in order to find more profitable ads from more demand partners.
MADGIC forwards their ad requests only to the best demand partners for each specific impression and optimizes the response time using several unique technologies. With more time available and a much faster platform, MADGIC is able to find the best ad, even if it comes from a small demand partner on the other side of the globe.
Your advertisers are always looking for more high quality mobile traffic. MADGIC provides large worldwide, brand safe mobile web and in-app traffic (available on all pricing models), helping you deliver their campaigns, reach their targets and make your advertisers happy.
MADGIC automatically detects active campaigns and adapts the traffic to your needs. With MADGIC, you get the traffic that you need, when you need it. MADGIC’s predictive technology also cuts down your server costs and does not require very high fill rates or very short response times.
Additionally, MADGIC offers its demand partners unique tools and market data (real-time market price analytics by country, operator and platform; performance monitoring and benchmarking; alerts; testing tools; clicks logs; …).
By filtering useless bid requests, MADGIC cuts down demand partners’ server costs by a factor of 10, with a much higher fill rate and win rate. This will result in more bids, more impressions and ultimately in more money with traffic coming from MADGIC than with the same amount of traffic coming from an ad exchange.
MADGIC’s technology is also much more flexible on response time than basic RTB. While a traditional ad exchange only works with nearby and large DSPs, that are able to reply in less than 0.1s, MADGIC works with more demand partners, of all sizes and all over the world
MADGIC’s supply partners have huge global traffic, some premium transparent traffic and some blind traffic, mobile web and in-app traffic, in 200 countries. They offer various brand-safe verticals and can deliver the impressions, clicks and conversions that you need.
MADGIC’s demand partners are running the highest quality mobile advertising campaigns and are buying all sorts of mobile traffic, in all countries, on all mobile devices, and at the highest prices, on CPM, CPC, CPD, CPI…
Look what they have to say about MADGIC.
MADGIC is a longtime partner of MobFox and a very good and reliable one. MADGIC is sending MobFox massive global quality traffic…"
MADGIC is a strategic partner for us and together our business is growing fast. MADGIC is a great solution…"
Olivier’s first company Mobiluck was one of our first supply partners and we still maintain a healthy partnership. We value this a lot."
A. K. Gupta
We have worked closely with MADGIC to achieve a high level of integration. We are impressed by MADGIC’s optimization technology…"
Dr. KF Lai
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