Paris, June 17, 2016 – Gameloft Advertising Solutions, Gameloft’s mobile advertising agency, announces a partnership with Madgic, a pioneer in mobile advertising, to consolidate its position in the programmatic advertising market.
In this partnership, Gameloft Advertising Solutions will use Madgic’s SSP platform, which is a programmatic platform based on predictive technology that maximizes mobile advertising revenue due to fill rates that are close to 100% and optimal use of data while guaranteeing a level of control specific to game publishers. Combined with a monthly audience of over 157 million unique players, Gameloft Advertising Solutions offers a unique level of visibility across an inventory of over 8 billion impressions that is in line with Madgic’s leading-edge technology.
“Gameloft Advertising Solutions worked closely with Madgic’s team on the technical integration of their platform to offer advertisers a high-quality technological solution,” states Cyril Guilleminot, Gameloft’s France/Benelux Director. “We are pleased with this collaboration, which has already yielded promising results and will certainly accelerate the development of our programmatic advertising activities.”
“Gameloft’s inventory is massive and offers at the same time a very wide audience and total security for advertiser’s brands. The click-through rates and conversion rates are excellent and allow for precise targeting,” declares Olivier Chouraki, President of Madgic.
About Gameloft Advertising Solutions
With a monthly audience of more than 157 million unique players and an inventory of 8 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 1000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg’s®, McDonalds, ©Netflix, Procter & Gamble, Samsung and Unilever in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).
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Madgic was created in 2011 by four pioneers in mobile advertising to increase advertising revenues for developers of applications and mobile sites. Its predictive programmatic advertising technology exploits big data and machine learning to increase the effectiveness of traditional real-time bidding (RTB), which allows publishers to achieve higher sales and buyers to uniquely access the traffic that they need to reach. Madgic has already processed 50,000 mobile advertisements per second in 200 countries with a response time lower than 0.01 seconds and continues to grow at a rapid pace. Madgic is a profitable enterprise and achieves 95% of its sales in export markets.