Monetizing mobile traffic is a challenge. The mobile advertising market is young, global, fast-growing, innovative… and very fragmented. In order to make the most out of their mobile audience, mobile application developers and mobile website publishers need to work with multiple demand partners. RTB ad exchanges are usually connected with over 100 demand partners.
MADGIC’s predictive programmatic technology provides higher revenue to supply partners than regular RTB and strongly reduces demand partners’ server costs.
How? BEFORE sending an ad request to a demand partner, MADGIC is able to predict IF this partner has demand for this impression, at what price, how long it will take to reply, the click-through rate and the conversion rate.
This allows MADGIC to display the most profitable ads and to provide much higher fill rates and win rates to its demand partners than direct publishers.
Most mobile publishers have a hard time monetizing their mobile traffic and are facing many challenges. You are not alone: the founders of MADGIC have faced all these issues since 2006 and built this platform in order to solve them.
Are you facing any of these issues? See how MADGIC can fix them for you:
Low prices?
eCPM optimization
Low fill rate?
100% fill rate, sourcing the best CPM, CPC, CPX campaigns from dozens of demand partners
Slow response time?
50ms average response time
Auto-redirect or low quality ads?
Madgic collaborative Ads Quality tools
Lack of visibility?
Consolidated reporting in your time zone and currency
Invalid impressions or clicks?
Discrepancy monitoring and optimization
Late payments?
Single monthly timely payment
Dependency?
No SDK, no exclusivity, volume or time commitment
While regular RTB sends many useless bid requests to a limited number of DSPs, MADGIC’s predictive technology sources ads from a vast number of DSPs, mobile ad exchanges, mobile ad networks and mobile affiliation networks.
MADGIC finds the best mobile advertising campaign whether it’s paid per impression, per click or per conversion, thus increasing revenue, eCPM and fill rate.
MADGIC’s supply partners can define the maximum response time allowed for each ad request sent to MADGIC. They can either get ads much faster than with traditional RTB, or on the contrary they can use more time in order to find more profitable ads from more demand partners.
MADGIC forwards their ad requests only to the best demand partners for each specific impression and optimizes the response time using several unique technologies. With more time available and a much faster platform, MADGIC is able to find the best ad, even if it comes from a small demand partner on the other side of the globe.
Ads Quality is a top priority for MADGIC and its Partners. We believe that automated ad scanning can only go so far in controlling ad quality and a visual review of some ads by humans is still required in order to provide a very high level of safety. MADGIC Ads Quality is a unique set of automated and manual tools giving our Supply Partners total control over the ads they display on their inventory.
More pair of eyes means a higher safety and less work to do. When you join our Ads Quality Community MADGIC partners and MADGIC team all work with you in a collaborative way for reviewing all new ads available from MADGIC.
Regular RTB only supports CPM campaigns: demand partners have to pay for each impression before displaying an ad, without knowing if this impression will generate a visit or not, nor whether it will generate a subscription, a download or a purchase.
MADGIC lets demand partners pay for impressions, clicks or conversions. Its predictive technology estimates accurately the advertising cost/revenue by predicting the probability of a click and of a conversion. It then selects the best targeted and most profitable ad for each impression.
Thanks to its predictive technology, MADGIC only sends its demand partners the traffic that they need.
As soon as a demand partner starts a new campaign with specific targeting, MADGIC detects it and scales traffic up.
As soon as the campaign is stopped or paused, MADGIC reduces the volume to a very small traffic, just enough to monitor the fill rate.
By filtering useless bid requests, MADGIC cuts down demand partners’ server costs by a factor of 10, with a much higher fill rate and win rate. This will result in more bids, more impressions and ultimately in more money with traffic coming from MADGIC than with the same amount of traffic coming from an ad exchange or a direct publisher.
MADGIC’s technology is also much more flexible on response time than basic RTB. While a traditional ad exchange only works with nearby and large DSPs, that are able to reply in less than 50ms, MADGIC works with more demand partners, of all sizes and all over the world
MADGIC’s supply partners offer high-quality transparent traffic, some of it premium, mobile web and in-app traffic, in 200 countries. They offer various brand-safe verticals and can deliver the impressions, clicks and conversions that you need.
MADGIC’s demand partners are running the highest quality mobile advertising campaigns and are buying all sorts of mobile traffic, in all countries, on all mobile devices, and at the highest prices, on CPM, CPC, CPD, CPI…
Look what they have to say about MADGIC.
” Gameloft Advertising Solutions worked closely with Madgic’s team on the technical integration of their platform to offer advertisers a…
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Cyril Guilleminot
Director for France/Benelux
MADGIC is a longtime partner of MobFox and a very good and reliable one. MADGIC is sending MobFox massive global…
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A. Liss
Manager Mobile
Publishers Team
Olivier’s first company Mobiluck was one of our first supply partners and we still maintain a healthy partnership. We value…
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A. K. Gupta
Co-Founder
We have worked closely with MADGIC to achieve a high level of integration. We are impressed by MADGIC’s optimization technology...
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Dr. KF Lai
CEO