Ad Quality is a top priority for MADGIC and its Partners.

We believe that automated ad scanning can only go so far in controlling ad quality and a visual review of some ads by humans is still required in order to provide a very high level of safety.
MADGIC Ad Quality (lien vers la nouvelle page Ad Quality) is a unique set of automated and manual tools giving our Supply Partners total control over the ads they display on their inventory.


automated ad scanning
visual review of new ads
review pre or post impression
Ad Quality Community (collaborative review)
History of all ads received in the last 24 hours
API access
Ad Quality & Ads Review statistics

Ad Quality is a matter of balance between safety, revenue and work. You can get 100% safety easily without doing any work by stopping displaying any ad altogether. You can maximise your revenue without doing any work by displaying all ads regardless of their quality. With MADGIC Ad Quality you can put in a reasonable amount of work, earn good advertising revenue and display only high-quality ads.

Since you may have different Ad Quality requirements for different mobile apps or sites, MADGIC Ad Quality lets you create multiple Ad Quality Policies, for example a Premium policy for your Premium traffic and a Standard policy for the remaining traffic, or a dedicated Ad Quality Policy for a specific publisher.

For each Ad Quality Policy, MADGIC Ad Quality lets you choose between a whitelisting or a blacklisting strategy In order to maximise your safety and revenue, and to minimise the amount of work required. You can display only ads that have been previously approved/whitelisted, or you can display all ads and then block/blacklist the ones you don’t want.

Then you can define exceptions to this general strategy for specific DSPs. For each DSP you can select a behaviour among 4 options corresponding to 4 different levels of trust:
– Don’t display ads and don’t review them: you don’t trust this DSP at all. Maybe you had too many Ad Quality issues with this DSP in the past, too much review work or not enough revenue.
– Review all new ads one-by-one, don’t display ads until approved: maybe this is a new DSP you want to try but don’t trust yet.
– Display all ads, but review them and block them if needed: at this level you trust the DSP enough to display its ads, but you still plan to spend some time for reviewing some or all new ads, a posteriori.
– Display all ads without reviewing them: this is for a trusted DSP, probably a long-time partner with a history of very safe high-quality ads. You display all its ads, including ads with no creativeID, without even reviewing them.

Everyday, new ads from non-fully trusted DSPs and suspicious new ads tagged by other community members appear in your Ads Review list. You can then visualise these ads and approve or block them individually. More pair of eyes means a higher safety and less work to do. When you join our Ad Quality Community MADGIC partners and MADGIC team all work with you in a collaborative way for reviewing all new ads available from MADGIC and attaching quality tags to them.

Examples of good and bad quality tags:
In Banner Video
+ scan ok
+ branding
+ automative
+ travel

Members of MADGIC’s Ad Quality Community have access to our Ad Quality REST API. All features provided through the user interface are also available through this API. For example you can request the quality details of a specific ad identified by its unique creativeID and retrieve the list of quality tags attached to it. You can also block a specific ad from your traffic instantly and automatically.