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Why are Advertisers not paying for all Clicks and Impressions?

(Reply to a question asked on Quora) In mobile advertizing, there are no duplicate impressions, and invalid impressions are very uncommon. Thus, a mobile demand…

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Why ad response time is an important statistic

MADGIC CTO explains why ad response time is an important statistic to app developers. Quite often supply partners face the following challenge: Should I increase the…

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